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Step 1: Create a Facebook Business page
To get started, click this link or head to “facebook.com/pages/creation”.
Next up, you need to complete the basic details of your business or brand:
Page Name
Category
Description (this is your About section, there is a 255 character limit - clear concise statement about what your business offers)
Click Create Page
Step 2: Add a Profile Picture
Add a profile picture to you Facebook Business page
The ideal size of Facebook profile photos is 360 x 360 pixels
Most businesses use their logo as a profile picture
Keep in mind that your profile picture is often shown as a circle throughout the platform.
So make sure there are no key elements on the edges of your image and that it looks great when displayed as a circle or a square
Step 3: Add a Cover Photo
Cover art displays at 820 x 312 pixels on computers, and 640 x 360 pixels on mobile devices.
Since the image will be cropped on the mobile site, center the text and important images or objects so they are visible.
Your cover photo is often the first thing visitors notice. So it’s best to select an image that immediately conveys your brand personality.
Click Save which will take you to the dashboard of your page pictured below.
Cued Creative Tip: Create a cover image in www.canva.com using one of the images from your website, an image of your office, or an image of your team. You can add text to your Cover Photo in Canva to highlight key aspects of your business. Canva even has Facebook Cover photo templates to help you get creative. We truly believe the pro version of www.canva.com is worth every penny.
Step 4: Understanding the Key Components of Your Page
The key aspects of Your Facebook Business Page can be found in the Manage Page menu (pictured below):
Home: The link back to where you are now
Inbox: Where you can manage your messages with other users
Notifications: A summary of your page’s interactions
Insights: Where you can track page metrics
Publishing Tools: Schedule new posts and review past performance
Promotions: Manage and track your Facebook Ad campaigns
In the center of your page you will find your tabs menu where you can access additional features on your page:
Step 5: How to Login to Your Facebook Business Page
To navigate back to your personal Facebook profile, simply click your name or profile picture in the right hand corner of the top menu bar.
Then, wherever you are on the platform, you can access your Facebook Business page by clicking the Facebook icon in the upper lefthand corner.
Next, go to the menu in the left hand side of your screen and select Pages. If you don’t see Page, then click See More at the bottom to expand your menu.
You will then see the Pages menu option.
Step 6: View Your Facebook Business Page Settings
Find your page settings in the left hand Manage Page menu:
Review each of the settings and make adjustments as needed.
Step 7: Add and Edit Page Roles
If you have other members of your team who you’d like to manage your Facebook Business page, you add them to the settings. Page roles allow you to add other people to help manage your business page. Each of these roles comes with specific access and permissions.
When you create a page, you automatically become its admin. This means you have complete access to all features and settings and can assign roles to other team members or social media managers.
First, click Page Roles in the left-hand sidebar.
Then type in their name or email address to find them.
Use the drop down menu to select the type of role you are assigning to this team member:
Next, Facebook’s drop-down menu provides five different page roles for you to choose from:
Admin > gives people total access to make changes to your page
Editor > can do everything except manage page roles and settings (if you are having Cued Creative manage your social media, this is the preferred role to be able to post on your behalf)
Moderator > can send messages and respond to comments as the page Advertiser > can only create ads and view insights
Analyst > can only see insights and who has published on a page
Each one allows page managers to access and use certain features. To understand the differences, choose one of the options and read the description under the bar.
Once you have selected the role, click Add and enter your password to confirm.
The team member will then get a notification and need to accept the role invite.
Step 8: Change Your Facebook Business Page Template
You will find Templates and Tabs in the Page Settings Menu on the left hand side. To get there click on the Manage Page menu > Settings > You are now in the Page Settings menu > Select Templates and Tabs
Facebook provides ten different Facebook Business Page templates for you to choose from. To find out more about each template, you can click “View Details”. The main difference you will notice between the various templates are the links in the tab section and the buttons on the toolbar.
Shop
Business
Venues
Nonprofit
Politicians
Services
Public Figures
Restaurants and cafes
Video page
Standard
We recommend selecting the Business template for private practices. Once you select your template you can decide what Tabs to show on your page. For private practices we recommend the Services and Review tabs. Toggle the button next to the tabs to turn them on and off.
Step 9: Add and Rearrange Your Tabs
You can arrange your tabs by clicking the 6 dots next to the tab and dragging them to reorder them. These are the tabs that show up underneath your profile picture in the left sidebar of your page.
Step 10: Create a Facebook Business Page Username
Facebook Business Pages allow you to choose a unique username to use on the platform. To set this, click the Edit Page Info tab in the left Manage Pages sidebar menu, and then type in your Username (you don’t need to type in the @ sign). It’s best to use the same username across all social media platforms.
Step 11: Finish Setting Up Your Business Information
Scroll down on the Edit Page Info and continue filling out your business profile.
Step 12: Additional Information
The Additional Information section (this used to be the Our Story section) is where you can elaborate on your business and tell your story. This section has a character limit of 10,000, so there is plenty of room to write!
To find the Additional Information section, navigate to your About Section:
Then scroll down to the bottom of the About Section to find the Additional Information section:
Cued Creative Tip: Take the opportunity here to really elaborate on your business. This is where, as the owner, you can tell your story and connect with your current and potential clients. You can also expand on the services you offer, what your specialties are, etc.
Step 13: Add a Call-to-Action Button
Select your button/call to action from the pop-up menu. Some of our suggested selections are:
Contact Us > this will link to you website where people can find your contact info
Learn More > this will link to your website (recommended home page)
Once you’ve chosen your button, it will populate onto your page. If you select Contact Us or Learn More you will enter your website address. You can send people to your home page, your services page, or your contact page.
Step 14: Create a Post
Facebook allows you to pin one post to the top of your page so that whenever users view your page, it’s always the first post they see.
A pop-up will open where you can type in your post. If you are just creating a text only post, you can change the background color or design to help it stand out by selecting the Aa in the rainbow box. If you want to add an image to your post, go to the Add to Your Post menu and select image.
Once you have created your post you can immediately post it to your page, or you can schedule it for later. (More on scheduling posts in Step 16).
Step 15: Featured Post and Pin It to Your Page
Use this opportunity to promote something along the lines of “accepting new clients” or “now in network with ….”
Once you’ve created your post, click the three dots indicating the drop-down menu, and click “Pin to top of page.”
You can check it’s worked by viewing your site as a visitor:
And see your pinned post:
Step 16: Scheduling Posts on Your Facebook Business page
Before we dive into how to schedule a post, we want to recommend creating an easy system to keep your Facebook Business page active and your followers engaged. The best way to stay consistent in your posting is to sit down once a month and create a series of posts. These can be:
Posts created in a www.canva.com template
Text only posts
Posts with an image
Links to events, blogs, etc.
To schedule a post, go to your business page and click on Publishing Tools in the Manage Page menu:
Click the Create Post button in the top left:
In the pop-up window create your post (hopefully you are copying and pasting the content from your already drafted post doc). In our example we are sharing a blog post relevant to the work we do:
To schedule to post, click the Share Now drop-down menu at the bottom:
From there you will select the date and time for when you want your post to go live on your site.
You can also preview your post to make sure it all looks good before you hit the Schedule Post button.
Step 17: Managing Your Scheduled Posts
You can see and manage all of your schedule posts from the Publishing Tools dashboard by clicking on Scheduled Posts on the left hand side:
Click on each scheduled post to see a preview of the post and to have the option to Delete or Reschedule the post:
Step 18: Add Photos and Videos to your Business Page
Before you begin inviting friends to follow and like your page and promoting it to clients, we suggest uploading some content for your audience to check out.
To the Tabs section and select Photos:
Next you can decide if you want to Add Photos or Create an Album. If you select Add Photos it will open up your finder window on your computer so you can upload photos.
If you select Create Album you will be taken to the Album dashboard. Here you will title your album and write a brief description. Next click Upload Photos to select files from your computer (or you can drag photos into the album).
To add Videos, select Videos from the menus tab on your page:
Next you can Upload a video or visit the Creator Studio (more on that in another tutorial). If you want, you can venture into the Creative Studio and watch the Crash Course video in the studio to get started.
Step 19: Preview and Review Your Page as a Visitor
You are nearing the finish line of setting up your Business Facebook page. Before you begin sharing your Business Facebook page, take a minute to preview your page as a visitor. This will allow you to see if anything needs updating before promoting your page.
Step 20: Promote Your New Facebook Business Page!
Okay, now it is time to share your page and get some followers! The first thing we recommend doing is to Invite Your Friends to Like Your Page.
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